In the last month, we've received lots of heartfelt emails about building generosity-driven organizations.  Underneath that inquiry is the inevitable will-I-sustain-myself cross-roads.  Some new research is showing that pay-forward model can actually be more profitable if the project is structured skilfully, but asking that question isn't the right one for giftivism.  A greedy mindset would look at that and say, "Hey, I want to feel good about generosity and make money too."  Instead of worrying about sustaining/advancing ourselves or our projects, giftivism asks us to radically detach and leave the sustenance to nature.  Perhaps we may experience scarcity, but that suffering can hold the key that allows us to enter the heart of gift.  So abundance or sustenance is never the goal.  A giftivist simply works to endure with equanimity, and flow with whatever conditions manifest; then, we become an instrument of nature instead of our ego.  Ambition is replaced by endurance, and we walk on a path that arrives at effortlessness and deep inter-connection.